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Posts tagged launch
XBerry Party: Launch of a new Curve
Oct 11th
XPAX INTRODUCES THE FIRST BLACKBERRY PREPAID WITH DAILY UNLIMITED PLANS
KUALA LUMPUR, 10 OCTOBER 2009 – Xpax, Celcom (Malaysia) Berhad’s main prepaid brand today introduced the first BlackBerry Prepaid in Malaysia with Daily Unlimited Plans. Designed specifically for the BlackBerry Curve 8520, the plans include unlimited social networking and chatting for RM1 per day with the BlackBerry Social Plan, and full BlackBerry Internet Service (BIS) access with the BlackBerry Advance (2.5G) plan for RM2.50 per day and BlackBerry Advance plan (3G) for RM3.50 per day.
The Daily Unlimited Plans enable customers to keep everyone on their Facebook, MySpace or Flickr “in the loop” from anywhere and at anytime. Customers can also chat on-the-go with Windows Live Messenger, Google Talk, or Yahoo! Messenger, as these applications are readily available on the Curve 8520. The Daily Unlimited Plans are available in 44 selected Blue Cube outlets nationwide beginning today.
Making its first appearance today at the exclusive XBerry Party at Republic Sunway Pyramid, the plans are offered together with the BlackBerry Curve 8520 at a one-time price offer of RM888 for the first 500 pre-registered customers. These customers get to take home their new devices and enjoy instant full-fledged service upon purchase. Additionally, the first 500 customers were also given freebies such as Free One Month Access to the BlackBerry Internet Service, Special Edition BlackBerry designer skins, BlackBerry leather holster or BlackBerry car charger.
Mr Chee Pok Jin, Chief Marketing Officer of Celcom (Malaysia) Berhad said, “The social networking and instant messaging culture of youths today enabled Xpax to exercise behavioural segmentation, and learn more about our young customers. Paired with our reliable high-speed network, we believe that expanding the BlackBerry experience to youths will prove to be beneficial in giving them the ultimate instant mobile communication experience.”
The XBerry Party rocked Republic with energetic performances by urban celebrities Twilight Action Girl, LapSap, Joe Flizzow and Arabyrd. In addition to that, pre-registered customers had an extra party perk by having BlackBerry themes and skins custom-designed for them by local designers Bangkit, Fryday, YayaWoo, and DJs Twilight Action Girl and LapSap. A lucky draw with BlackBerry devices for prizes was also held, and lucky winners went home with the Storm, Bold, Curve 8520 or Curve 8900. For more information, visit www.xpax.com.my.
Plans available:
BlackBerry Advance (2.5G) – RM2.50 per day | Full BIS Unlimited
BlackBerry Advance (3G) – RM3.50 per day | Full BIS Unlimited
BlackBerry Social – RM1.00 per day | Social Networking & IM only
BlackBerry Curve 8520 by Xpax
Oct 8th
Prior to Hotlink’s announcement on the pricing for their BlackBerry Curve 8520, Xpax by Celcom announced theirs few days later and it definitely captured many people’s attention due to the pricing and freebies.
I’ve made my decision to get the BlackBerry Curve 8520 from Celcom. I’ve also ported my existing lines to Celcom due to this device. The Xpax BlackBerry Curve 8520 will be sold at RM888 for those who pre-registered or else the retail price will be at RM1188. I heard that there will also be postpaid plans for the BlackBerry Curve 8520 but it will be announced in the near future. At the moment, I was told that Celcom is focusing on the prepaid side first before they announce the postpaid plan for it.
The first 500 who arrives at the launch party held in The Republic, Sunway this Saturday at 8pm will receive freebies as stated in the above image. With a free 1 month BlackBerry prepaid access and either a free leather holster or car charger, what more can you ask for? Limited edition designer skin will also be given so your BlackBerry Curve 8520 will be among the unique ones in Malaysia. Have not pre-registered? Hurry and pre-register now! 
